Jill Donahue of Porchey Research is the first student to enroll in The Principles of Marketing Research independent study program. She graduated from Northeast Missouri State University with a degree in Communications and Marketing.

A new MRA member, Jill is expecting the program to provide her with basic marketing research skills to be better prepared for her job responsibilities. She credits her manager, Jim Porchey, for encouraging her to continue her education and for being supportive of her membership and desire to stay current in the research field. She is eager to receive her course material and get started on the program.

For his part, Jim Porchey is excited about the program providing an opportunity to supplement on-the-job training, enabling his staff to round out their professional experience. "Jill came to Porchey Research merely looking for a job and has turned marketing research into a career." Jim says she has become a top-notch professional, but this program will provide more formal training and increase her knowledge of the entire research process. While independent study requires a lot of discipline from the student, Jill has tremendous enthusiasm and drive. Jim knows this program is right for her.