During this time of increased competition for limited charitable dollars, non-profit organizations are finding it important to stay in close touch with current and potential donors and the people to whom the non-profits provide their services.

Knowing how these target audiences perceive the non-profit organizations and their services, and understanding what motivates individuals, corporations and foundations to donate funds are essential components of successful fund raising.

Increasingly, non-profits are turning to action-oriented research as an especially valuable means of learning about key stakeholders' perceptions and recommendations and developing precise action plans to improve service offerings and fund raising.

We use both the qualitative and quantitative techniques described in the "Our services" page of this web site to meet the research needs of non-profit organizations.

Porchey Research Inc. has completed research projects for some of the nation's largest non-profit organizations and for some smaller, local groups.