Amid the down sizing, reorganization and merger frenzy in today's corporate America, staying in close touch with employees' opinions and ideas is an essential component of bottom-line success.

Whether or not they are directly affected by those issues of change, employees are increasingly sensitive about company direction and what role they will play in achieving corporate goals.

Knowing what employees think about their company, its products and services, and the key issues it faces are fundamental needs in a changing and highly competitive marketplace. Also, understanding how best to educate and motivate employees to help reach corporate objectives is essential to overall success.

More and more, businesses are turning to action-oriented employee research as a particularly valuable way of learning about workers' perceptions and suggestions and developing action plans to improve their effectiveness.

Using a variety of qualitative and quantitative techniques described in the "Our services" page of this site, we gather employees' perceptions and recommendations on a wide range of issues.

Often clients ask us to do statistically reliable studies, usually by mail, that address issues such as:

• Improving performance and bottom-line financial success;
• Satisfaction;
• Resources needed to do the work;
• Understanding company direction; and
• Internal communications.

Many times clients want smaller-scale qualitative research through which focus groups are conducted with selected employees regarding issues such as:

• New business opportunities;
• Product or service evaluations;
• Concept testing; and
• Internal communications.

Sometimes focus groups are used before a mail study to help ensure which issues should be evaluated. They also can be used after the mail study to help shed greater light on why responses are as they are.

We conduct employee research for Fortune 500 companies and smaller businesses alike.

For more information about employee research, please refer to the "Articles" page on this site.